Connecting gamers through competitive challenges and cash tournaments.

Led the end-to-end design of GamerzHive, a platform for connecting gamers through competitive challenges and cash-prize tournaments. Owned the full design process from research and ideation to flows, prototyping, interaction, and visual design.

Client: GamerzHive
Product type: Esports & wagering
Team size: 2 (founding designer + engineer)
Deliverables: Product strategy, product design, UI/UX design

Back to works

DESIGN QUESTION

“Competitive gamers needed a structured place to monetize their skills, engage with a community, and elevate their gaming experience.”

SOLUTION & APPROACH

Narrowing Scope by Defining the Gamer’s Core Jobs

I used the Jobs to Be Done framework to keep scope tight and name who we were designing for. Three jobs shaped the product:

As a gamer, I want to participate in organized gaming tournaments so that I can showcase my skills and compete for cash prizes

As a gamer, I want to engage with like-minded gamers so that I can build connections, share experiences, and keep up with the latest trends

As a gamer, I want to organize challenges and invite friends to compete so that we can play head-to-head for a cash prize

Building the GamerzHive ecosystem architecture

The architecture of GamerzHive was inspired by the structure of a bee colony — a metaphor for how each part of the product ecosystem connects and operates.

The Hive

The central hub where gamers connect, learn, compete, and grow across the platform.

The Sting

The competitive arena for duels, tournaments, and high-stakes gameplay.

The Queen

A layer focused on community impact, partnerships, and social responsibility initiatives.

The Nectar

The merchandise space for exclusive GamerzHive products and rewards.

The Swarm

The social layer for conversations, community interaction, and shared experiences.

Target users

GamerzHive serves different types of players — from those chasing competition and prizes to those who show up for the community.

Competitive Gamers

Players who want to test their skills in tournaments, duels, and high-stakes matches — and compete for cash prizes.

Gaming Enthusiasts

Players who follow trends, explore new titles, and stay active across the platform beyond a single game or mode.

Community-Driven Gamers

Players who value connection — sharing experiences, joining conversations, and building relationships with other gamers.

Release phase 1 (MVP)

Phase 1 laid the foundation for the app — built to support iterative improvements and more advanced features in later versions, guided by user feedback and evolving needs. It established a product that delivered immediate value to players while staying aligned with the overall vision.